Everybody's Doin' It

Welcome to the Loop. What is it called when I’m reading a concise AI summary of an AI fleshed-out email? I don’t know either, but I’m sure you know what I’m talking about. As AI begins to encroach into institutional foundations, we see early signs of a struggle on how to navigate our role.

This Week in Digital Marketing

• AI Integrity Discussions Rise with Institutional Adoption

• GPT Hallucinates, Ads Become Shoppable, AirBnB Ventures Beyond the Bed

• Notion Releases AI Notetaking Capabilities

• and more…

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🎓 Everybody’s Doin’ It: The freshmen from ChatGPT’s first year are about to be seniors, and students aren’t the only ones graduating. AI has gone from being a clever personal sidekick to a major player in institutional arenas, quietly rewriting the rules and raising eyebrows. Unsurprisingly, “integrity” arrives as the core idea in contention, as both generators and receivers of AI content can’t seem to agree on its use. From academia to fair use, below are a few examples:

•  Senioritis: Nearly 90% of surveyed college kids were already using ChatGPT for homework help in January 2023, and educators who self-identify as frequent AI users has also nearly doubled from 18% last year. Professors complain about pulling all-nighters grading AI slop, while students refute that AI course material is hypocritical and a waste of tuition.

• Deadbots, Roll Out: BBC Maestro launched a writing course taught by an AI version of Agatha Christie, while an Arizona courtroom welcomed an AI rendering of a murder victim delivering a forgiveness statement. Don’t worry - you’re not alone if you feel this is “unsettling”.

• Training Tensions: The U.S. Copyright Office has asserted that while certain uses of copyrighted content in generative AI may be deemed “transformative,” the broad, commercial scraping of such material likely falls outside the bounds of fair use. As the debate intensifies, AI's data diet may soon come with a legal price tag.

🎭 Beep Boop: You know when two friends are text flirting and you’re helping both of them craft their messages? Well, with both sides of the classroom now using AI (and courtrooms inevitably following suit), experts are worrying that institutionalized evaluations may be devolving into bot-to-bot interactions that teach us little more than how to use ChatGPT. Consensus maintains that AI will likely stay, nonetheless getting to our version of the matrix is a tightrope walk that everyone’s still figuring out.

THIS WEEK IN THE LOOP

Headlines on Digital Marketing, AI, and More

💭 Tripping: Despite recent "reasoning upgrades" from tech giants like OpenAI and Google, AI chatbots continue to produce hallucinations at alarming rates, with newer models sometimes performing worse than their predecessors. These fabricated responses, long considered a temporary hurdle, now appear to be a persistent feature of AI systems. The industry's shifting perspective suggests these "creative errors" might soon be reframed as valuable features rather than bugs. After all, who doesn't appreciate a good storyteller, even if the tales are occasionally fictional?

🛍️ Ad-to-Cart: Facing economic headwinds, streaming giants like NBCU and Roku are heavily investing in shoppable ads, interactive formats allowing direct in-screen purchases. Streamers view these as key "lower-funnel tools" for direct conversions. By 2027, the US is projected to have 109 million shoppable media buyers, suggesting a significant shift in ad strategies. Interestingly, US consumers already drop about $290 annually on impulse TV buys – talk about a captive audience!

✈️ Beyond the Bed: Airbnb is expanding its footprint with a new suite of bookable services and experiences, including massages, private chefs, and even haircuts—available as part of a stay or à la carte. The update signals a broader push to position Airbnb as a full-service travel platform. The company also previewed plans for more social and AI-driven features aimed at helping users “connect travelers,” suggesting its ambitions now extend well beyond just providing a place to sleep.

TO INFINITY & BEYOND

How Businesses are Scaling Today

Notion just revolutionized meeting productivity with its integrated AI meeting note-taker. This feature automatically transcribes meetings, creates AI summaries, and seamlessly integrates with your existing Notion workspace.

• Open Notion and go to the workspace or page where you want to take meeting notes.

• Type /meet or use Shift + Command + Y to launch the AI Notetaker block.

• Get consent from all participants before starting — Notion records both mic and system audio.

• Click Start to begin recording; Notion transcribes the conversation live.

• When the meeting ends, click Stop — Notion auto-generates a transcript, summary, and action items.

• Use Notion AI to ask questions like “What were the next steps?” or “Summarize key decisions.”

Sample Prompt: “Summarize the main points, vendor promises, pricing, and next steps from this meeting.”

• Tag teammates, link projects, and turn insights into tasks — all from one page.

• Try it for your next call — let Notion’s AI handle the notes so you can stay focused on the conversation.

Not a Notion user? Don’t worry. The notetaker function comes among several others already in the space enriching the active listener with post-meeting insights & a break from their own hastened unintelligible notes.

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