Meta Goes Mega

Welcome to the Loop. Happy Fathers Day! With all the chaos and unrest over the past couple of weeks, let us take a little time to count our blessings and give thanks to the shoulders we all stand on - Mark Zuckerberg & Sam Altman. No, but really let us remember to give our dads a hug, a beer, and maybe pay for his next tee time with his buddies.

This Week in Digital Marketing

📈 Meta Goes Mega: Meta CEO Mark Zuckerberg, 41, has been personally assembling a group of experts to join the secretive superintelligence team, inviting leading AI researchers and engineers at other companies to meet with him at his homes in Palo Alto and Lake Tahoe to discuss offers, according to a Bloomberg report on Tuesday. The goal? Dominate the foundations of AGI—data, talent, and compute—before rivals lock them down. As one insider quipped, “Zuck’s in ‘founder mode’… and he’s playing for keeps.”

Here are some of the details:

This is timely as Sam Altman re-avows his beliefs that AGI could arrive by 2025, calling current AI tools “primitive” compared to what’s coming. His vision, in a nutshell, is a “gentle singularity” where AI accelerates science (and itself) via recursive self-improvement. “We’ve passed the event horizon,” Altman warns — meaning adaptation isn’t optional.

Bottom Line: As Google/DeepMind and Anthropic double down on safety-focused AGI, consumers are predicted to simultaneously gravitate towards hyper-personalized experiences and fear the “robot overlords.” Early adopters will move toward brands using AGI transparently to leverage AI concierges that feel more ally than algorithm. But as ethicist Dan Faggella notes, “Trust isn’t built in beta.”

🏃‍♂️Chasing Google: Meta has unveiled new AI video editing tools offering over 50 preset prompts to alter backgrounds, themes, and even outfits—free for a limited time. ByteDance is pushing the frontier with a real-time video model that responds instantly to motion inputs, enabling live avatar transformation, a leap beyond traditional video generation. Amazon isn’t sitting out either: its upgraded AI Video Generator now lets sellers produce photorealistic ads in under five minutes.

🚀OpenAI in Motion: ChatGPT is bulking up its enterprise game with new connectors for services like Google Drive and SharePoint, enabling deeper data access across user platforms. Meanwhile, its Advanced Voice mode just got a tone-up—literally—with more natural expressiveness. And behind the scenes, OpenAI’s o3-Pro reasoning model is quietly reshaping problem-solving by thinking things through step by step—now at 80% less cost thanks to a new optimization technique. Consider it AI with a brain... and now, a budget.

🧹Spring Cleaning: Amazon is finally tidying its digital shelves with a secretive project called "Bend the Curve," aiming to delist billions of underperforming products from its gargantuan catalog. With an estimated 75 billion listings, the marketplace has become a chaotic jumble of duplicate, inactive, and spammy products. Apparently, being the world's largest digital hoarder wasn't a sustainable long-term strategy. The goal is to make it easier for customers to find high-quality products, a move intended to "bend the curve" of its selection away from quantity toward quality.

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If you caught the NBA Finals this week, you might’ve blinked at a wild Kalshi commercial featuring a shirtless patriot, a farmer chilling in an egg-filled pool, and even an alien downing beer — all cooked up by AI in just two days for a mere $2,000.

Filmmaker PJ Ace revealed the spot was made using Google’s Veo 3, an AI video tool that’s shaking up ad creation by slashing costs and timelines. As Ace puts it, “high-dopamine Veo 3 videos will become the advertising trend of 2025.”

How exactly did he do this?

Pro Tip: Including specific dialogue bits, clear & concise plots, and an overall “vibe” would help Veo align its creations with your imaginations!

It’s really that easy! We also may be “cooked”.

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