Welcome to the Loop. Not very unlike Jordan Peele’s 2019 Neo-noir hit “Us”, we find that while we built AI to sound like us, now we're morphing to sound like it. Two and a half years post-ChatGPT, we're all starting to sound eerily similar…
This Week in Digital Marketing
AI’s Evolving Human Speech
Platforms Integrate AI, Google’s Imagen for Free, BBC Fights Scraping, AI TikTok Videos Flood the Internet
Maximize Meeting Recordings w/ Gemini
and more…
POINT OF CONTACT
Newest Insights on Customer Engagement
Image by the Verge
🥷 Linguistic Hijack: Turns out we’re more similar to AI than we’d like to admit. Words like “meticulous," "realm," and "adept" have surged up to 51% in frequency across academic videos and professional communications - even speakers who don't directly use AI are unconsciously adopting these terms after exposure to AI-generated content. "Delve" especially has become the linguistic neon sign blaring ChatGPT was here.
🥱 Flattened Expression: AI's preference for predictable, statistically safe language pushes towards cookie-cutter expressions, stripping away regional quirks, emotional nuance, and the “beautiful imperfections”. As a mental framework, three signals that we can look for are:
Humanity (authenticity)
Effort (personal investment)
Ability (humor, uniqueness)
We're becoming wordier too, with people producing 87-character Facebook listings after AI exposure up from 33.
🫂 Further Reach: The effects of AI’s counter-influence on us are not limited to linguistics, here are some other examples that AI is rewiring us:
100K Romance - A man named Chris Smith recently proposed to his AI girlfriend "Sol" after nearly losing her to a 100,000-word chat limit
Talking to… Her? - A viral photo of a man dystopically conversing with ChatGPT on an NYC subway like it was his girlfriend, reminiscent of Spike Jonze’s 2013 film “Her.”
Setting (Double) Standards - Teachers worry about students using A.I. … but they quietly love it for themselves.
💊Delve-loping Resistance: Professionals now actively avoid "AI-sounding" buzzwords like "leverage," "synergy," and "paradigm shift" to reclaim authenticity. Yet “delve” is just the tip of the iceberg. As OpenAI's Sam Altman bluntly stated: "My kid is never gonna grow up being smarter than AI". And he’s likely right, unless we end up like the world of Frank Herbert’s “Dune”, AI”s here to stay.
THIS WEEK IN THE LOOP
Headlines on Digital Marketing, AI, and More
Image by Atlantic
🔀AI’s Software Shuffle: Software’s latest remix is being written by AI itself—Software 3.0 as Andrej Karpathy calls it—where neural nets, not devs, draft the logic. Meanwhile, Andy Konwinski just tossed $100M into AI research, OpenAI is quietly mimicking Office and Workspace, and AI-generated videos are flooding feeds like a content firehose. Apple, meanwhile, is reportedly mulling a Perplexity partnership as it reaches its own AI crossroads.
🧑🤝🧑Google’s Double Play: Google just dropped its photorealistic image model Imagen 4 for free—at least “for a limited time”—offering crisp details, art-style variety, and even spellcheck-level accuracy (because no one wants a “Birkin Balg”). Meanwhile, the new Gemini CLI runs from your terminal and acts like a command-line copilot, ready to debug, explain, or just clean up your messy code like it’s a digital Marie Kondo.
©️Copyright Showdown: In one corner, the BBC is lawyering up against Perplexity for “verbatim” AI regurgitation, demanding deletion, cash, and maybe a better prompt filter. In the other, Judge Alsup just handed AI firms a major win, ruling it’s “legal” for Anthropic to train on copyrighted books—no permission required. Fair use just got a new poster child, and copyright law may need a reboot more than your router.
🌊Digital Currents: Companies are increasingly adopting "TikTok-style bite-sized videos" for internal and external communication. This trend coincides with the rise of AI-generated ASMR content, where creators can seemingly "eat it like it’s honey" even if it's molten lava. In other AI news, leaked code hints at xAI developing an advanced file editor for Grok, while over a million users now have access to the gen-AI powered Alexa+. It seems our digital future is going to be short, soothing, and surprisingly editable!
TO INFINITY & BEYOND
How Businesses are Using AI Today
MAXIMIZE MEETING NOTES W/ GEMINI
In this tutorial, you will learn how to use the new video input feature of Google's Gemini to transform recorded meetings into detailed notes and prioritized action items to improve your post-meeting rundown.
Step-by-step:
Go to Google's Gemini app and upload your meeting recording.
Use this prompt: “Analyze this lecture video and provide: detailed outline, comprehensive notes, specific datapoints/examples, and timestamps for each topic”
Follow up by requesting it to create a list of action items, group them for relevancy, and arrange in order of priority
Pro Tip: Ask it to code a table for task delegations for 4 members, including columns tracking progress, deadlines, and pending confirmations!
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FROM THE BEST
CROSSROADS
Everything Else that’s Happening
Image from Reuters
✅ Name Game Drama: OpenAI scrubbed its $6.5B Jony Ive collab after a startup sued over a one-letter-off trademark—because nothing kills innovation like a well-placed vowel. |
✅ Cuomo KO’d: In a shocker, Zohran Mamdani, a 33-year-old democratic socialist, beat Cuomo in NYC’s Democratic mayoral primary—proof that comebacks are harder than slogans. |
✅ Data Double Agent: DeepSeek is reportedly aiding China’s military while mining U.S. user data—because apparently, your AI assistant might also moonlight as a state-sponsored spy. |
✅ Offline Bot Brains: Gemini Robotics On-Device lets robots run AI tasks without the internet—finally, a smart machine that won’t stop mid-task to buffer like it’s stuck in 2006. |
✅Dictator Splash Zone: Kim Jong Un debuted North Korea’s Wonsan Kalma beach resort by watching others ride water slides—because nothing says “fun” like surveillance in swimwear. |
STATS
Because We Marketers are Obsessed with Numbers
40%: Percentage of the Share of U.S. workers now using AI at work, nearly double the 21% in 2023—Gallup calls it growth; skeptics might call it delegation with flair |
66%: Percentage of Millennial workers reporting “moderate” or “high” burnout, per Aflac—turns out hustle culture comes with a hangover. |
36%: Percentage of small business owners already using generative AI, with another 21% on deck—Axios says Main Street’s getting a machine-learning makeover, minus the tech department. |
71%: Percentage of CMOs now plan to invest over $10 million annually in AI, up from 57%—Business Insider calls it strategy; Cannes just calls it breakfast. |
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